PVP (Polyvinylpyrrolidone)

PVP (Polyvinylpyrrolidone) is a water-soluble polymer widely used in cosmetics and personal care formulations for its excellent film-forming, binding, and thickening properties. It enhances product performance by improving texture, adhesion, and stability.

Key Benefits

✔ Provides strong film-forming and styling properties
✔ Enhances the hold and texture in hair styling products
✔ Acts as a thickening and stabilizing agent in formulations
✔ Improves adhesion in cosmetic and skincare applications
✔ Increases moisture retention for better hydration

How to Use

• Easily dissolves in water and other polar solvents.
• Recommended usage level: 0.5–10%, depending on application.
• Can be used in emulsions, gels, and hair styling products.
• For external use only.

Applications

Commonly found in hair gels, styling sprays, skincare creams, serums, sunscreens, mascaras, and pharmaceutical products.